Kesna Lawrence is a data, analytics, and product expert with two decades of experience building and maintaining large scale data-driven marketing technology database environments.
These environments have supported the largest direct marketers across Mortgage, Credit Card, Insurance, Banking, and Alternative Finance.
As a founding member of Datamyx, where he served as Chief Data Scientist, he built the country’s first multi-tenant single instance tri-bureau prospect database and next generation automated analytics platform.
Kesna has a passion for leveraging data and analytics to solve real world problems in a practical manner.
Today Kesna serves as a board advisor for several marketing and technology companies across Healthcare and Digital Advertising industries.
Karaoke Song of Choice: What a Fool Believes by The Doobie Brothers