TARGETING INTELLIGENCE SOLUTIONS
EVENT TRIGGERED MOBILE AD TARGETING
What is ROOMrx™?
TI Health delivers ROOMrx™ Mobile targeting using proximity radius to point of care locations, based on unique data partnerships and filtering layers.
Consumer mobile web + mobile app facility proximity targeting + based on one of (4) event triggered data options
Ex: Top 1,000 practice office/locations treating MBC (client can supply own list of accounts if available/ preferred)
4 Unique Data Options
Mobile targeting to consumer devices at locations where you have high, medium or
low formulary approvals
Target top practice locations where up to (2) specific ICD10 codes have been logged at the highest volume over the previous
12 month period
High value POC locations where you have the highest writing HCPs for your specific therapies
Top practice locations where your competitive brand scripts are being written at the highest deciles
ROOMrx™ & HIPAA:
No PII Utilized to Target Locations or Devices
The ROOMrx product is not targeted to an identifiable individual and no identifiable information about the
individual related to the individual’s device (i.e. IP address) is collected.
Benefits of ROOMrx™:
- ROOMrx™ is Mobile First!
- Precision & Scale
- A/B Creative Testing is Available
- Proximity geo-fence/hyperlocal targeting scaled to clients needs based on exclusive data sets
- Impression & click reporting by facility/location available monthly
- Ability to identify & optimize into key content areas & locations
- More organic & measurable than other POC partners