TARGETING INTELLIGENCE SOLUTIONS

PROPENSITY MODEL TARGETING

REACH CONSUMERS WITH A HIGH LIKELIHOOD OF SUFFERING IN YOUR TARGETED DISEASE STATE

What is Propensity Model Targeting?

TI Health delivers PROPENSITY MODEL TARGETING Reach consumers with a likelihood of suffering in your targeted disease state.

 

  • 3rd party anonymized, HIPAA compliant look alike targeting

  • Behavioral targeting that leverages past purchase behavior

  • Ability to customize demographic targeting within the propensity model algorithm to focus on specific age ranges, household income, gender, insured/underinsure

4 Unique Ways You Can Increase
ROI & Impact with Propensity Model Targeting

Drive recruitment and awareness to clinical trials by targeting look-alike models in the disease state of choice

Reach potential patients and caregivers to drive to annual patient meetings

Influence adoption and purchase of OTC products to target market consumers

Deliver couponing messaging and cost assistance for Rx and OTC products to potential patient populations

Benefits of Propensity Model Targeting:

  • Partnership with leading 3rd party brand safety verification and view-ability partners
    ensures measurability, view-ability benchmarks and compliance
  • HIPAA compliant targeting & privacy safe
  • Immense scale across thousands of brand safe domains and apps

 

 

Have Questions? 

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