TARGETING INTELLIGENCE SOLUTIONS
EVENT TRIGGERED MOBILE AD TARGETING
What is MOSEE™?
TI Health delivers MOSEE™ Event Triggered Mobile Ad Targeting to HCP devices at Community and POC locations.
- Mobile practice / office location targeting based on one of (4) event trigger options
- Client can supply data sets (ex. EMR/EHR “Smart” alerts) if available for a custom deployment
- Example: Top practice office/practice locations treating Type II (client can supply own list of accounts or alerts on newly diagnosed by HCP if available/preferred)
4 Unique Data Options
Mobile targeting to HCP devices at locations where you have high, medium or low formulary approvals with specific therapeutics
Isolate targeting to HCPs to the top practice locations where up to (2) specific ICD10 codes have been logged at the highest volume over the previous 12 month period
Mobile targeting to HCP devices at the top POC locations where you have the highest writing HCPs for specific therapies
Isolate targeting to HCP devices at the top practice locations where your competitive brand scripts are being written at the highest deciles
Benefits of MOSEE™:
- MOSEE™ is Mobile First!
- 80% of all HCPs are on their personal devices at work
- A/B Creative Testing is Available
- HCP Device Filtering uses a dynamic, tiered, cellular radius
- 100% HCP gated targeting is by Specialty & Locations where market events are taking place
- Monthly impressions and clicks by location / facility ID are shared
- Measurable ROI is tied to script lift behavior of targeted physicians.