TARGETING INTELLIGENCE SOLUTIONS
CLINICAL EMAILS WITH NEXT BEST ACTION RE-ENGAGEMENT
What is ePATH™?
Custom Peer to Peer Key Opinion Leader clinical newsletters or branded HTML eblasts with banner re-targeting on email open.
- Content is aggregated by key opinion leaders in your specialty area of focus and sent out to trusted peer advisors
- Content can deliver key scientific messages with brand recognition and allow for a next best action re-engagement
- Utilize email engagements to drive the most engaged professionals back to professional sites for faster conversions
- Emails can be delivered to curated healthcare provider audiences (Target Files) + other diagnosing and treating professionals
3 Unique Ways You Can Increase
ROI & Impact
Creating a Path
Customize the business rules to setup timely next-best-action triggers – based on how professionals are engaging with the email content
We allow for broader reach to HCP audiences on email retargeting, outside of clinical content, where they are consuming brand safe and compliant content in specific categories of interest. We’re working with 3rd party ad serving and brand safety partners (MOAT, ComScore, Double Verify, Integral Ad Science to measure safety, viewability and impact).
Closed Loop &
Reporting back on HCPs who open emails, click on emails, or are exposed to banners or video ads. Proper permissioning and privacy policies associated with the data return enable TI Health to take the next best action on behalf of our priority customers.