TARGETING INTELLIGENCE SOLUTIONS
DOCTRAX SWITCHBACK™
WIN BACK PROFESSIONALS SWITCHING OFF THERAPY DURING COVID-19
What is DOCTRAX SWITCHBACK™?
DOCTRAX SWITCHBACK™ is a Banner, video, email or CTV promotion to professionals who switched off your therapy in favor of a competitive product (over the past 6-months).
- An essential tool for sales reps to discuss efficacy with professionals in order to win them back.
- Sequential next best action creative messaging that will drive deeper professional website conversions, rep calls and script lift.
- A turn-key way to create meaningful engagement with professionals who are switching from infusion products to orals.
- 1:1 Non-Personal Promotion with individual physician level data return.
DOCTRAX SWITCHBACK™
Proprietary Insights & Analytics
TI Health’s Audience of 600,000 Professionals Spans 30+ Specialty Areas including 90% coverage of US Oncology, Rheumatology and Endocrinology Specialists in the US.
Weekly Prescribing and ICD10 Diagnosing Data Logged from EMR & Telehealth Platforms + Mapped To Our Providers by NPI, NDC Code and Practice Location
Specialty providers who switched off your therapy in favor of a competitor over the prior three to six months will be placed in our targeting pool.
Professionals who meet “Switchback” criteria can be shown banners, emails, videos or CTV messaging – promoting branded or unbranded messages that focus on: access support, efficacy, dosing, survival rate, or click to call a rep creative.
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