TARGETING INTELLIGENCE SOLUTIONS
Display and Mobile ad targeting to Healthcare Professionals based on changes in Formulary Access data triggers.
What is DOCTRAX ACCESS™?
TI Health delivers DOCTRAX ACCESS™ Display and Mobile ad targeting to Healthcare Professionals based on changes in Formulary Access data triggers.
- Segmented targeting to verified specialists, based on their formulary access to specific drugs
- The ability to respond with creative messaging around formulary access changes
- Zipcode sorting based on high, medium and low access
- The ability to focus on professionals aligned with specific Payers or Medicare plans
- A tool to help you engage professionals who have formulary hurdles or focus your messaging only on high access professionals that won’t result in a rejected claim
3 Unique Ways You Can Increase
ROI & Impact
with DOCTRAX ACCESS™
Less waste – by focusing on professional targets who have formulary approvals – reducing likelihood of rejected claims
Increase conversions by messaging low access physicians with the steps needed to get formulary approved by the payer
Segmented messaging to professionals can differ based on their levels of access, serving different creatives to professionals with different access levels