AFFINITI™
Insights That Fuel Omnichannel Optimization
AFFINITI™ uses predictive analytics with machine learning to uncover provider and location preferences for more than 1.6 million healthcare professionals.
Our subscription based models support remote sales reps, brand marketers and clinical trial recruitment companies with the deep intelligence needed to break through.
Offers longitudinal and prospective understanding of receptivity to messaging by channel, creative, call to action and content.
Insights power omnichannel decision making
Healthcare professionals are 5x more likely to engage with your message if its personalized
Measurable impact tracks behavior change over time, helping you to understand the ROI associated with your specific data license
Options for stand-alone insights or add-on activation
The AFFINITI™ Platform
- 1.6M Healthcare Professionals with Practice Affiliation
- 500,000 million cataloged NPI actions associated with media exposures at the individual HCP and Practice level
- Longitudinal claims data enables prior Rx and ICD10 profiling, paired with formulary access segmentation and diagnostic ordering behavior
- Weekly data refresh and trigger alerts bring new diagnosis, J-Code and Rx every 7-days
- Map the right creative messaging to the right HCP or Practice Location, on the right channel, at the right time, delivering highly personalized messaging that drives positive patient outcomes and unmatched ROI
Gain Insight Into
Content AFFINITI™
- Top 5 Content Categories for Engagement In Prior 30-Days
- Monthly refresh subscription available by Specialty
- Preferences can be tracked against target list
- Content preference examples include News, Software & Application, Sports, Fitness, & Healthy Living
Message AFFINITI™
- Message Call To Action Exposure and Engagement associated with Specialty or Target List Audience
- Monthly refresh subscription available by specialty
- Message preference examples include Efficacy, Dosing, Safety, Cost & Coverage, Patient Resources, Clinical Trial Recruitment, & MOA
Channel AFFINITI™
- Channel Exposure and Engagement associated with Specialty or Target List Activity
- Monthly refresh subscription available by Specialty
- Ability to include preference for video vs display as well as device type
- Channel preference examples include programmatic, point of care, CTV, Meetings & Congress, etc.
