Our Targeting & Intelligence solutions leverage proprietary data & technology, paired with more than 500 million cataloged provider and practice preferences, to address audiences of interest in their moments that matter, in an increasingly siloed digital world.
With an expansive longitudinal understanding of our universe, paired with real-time data and predictive analytics modeling, we’re ready to solve even your most pressing market and brand challenges.
80% of Healthcare Professionals prefer to get information online instead of a face to face sales rep visit.
Our solutions meet the need, providing deeper insight into the types of message, content, channel and call to action that resonates with providers across the omnichannel ecosystem.
- 500 million+ provider and practice preferences
- Weekly updating Claims and EMR insights
- 7 Different channels for activation
- Closed loop targeting and proven, measurable impact in new to brand starts (NRx) and increase to total claims (TRx)
Direct to Consumer
We reach 340 million+ patients and likely sufferers, spanning every therapeutic area in the US.
Whether you’re looking to engage hand-raisers with a specific line of therapy or convert an OTC user to your new to brand Rx launch, our solutions utilize a consultative 7-layer cake of data approach, ensuring you’re targeting the right audience, with the right message, on the right channel, at the right location, with the right call to action, at the right time.
- 5 Different Channels for Patient Activation
- Real-time optimization using Telehealth data to activate Household Sufferers through Connected TV
- 50,000 Point of Care locations mapped for personal handheld device targeting
- Retail & Specialty Pharmacy Activation Solutions for Patients
- Clinical Trial Recruitment & Rare Disease Targeting Opportunities
AFFINITI™ – Predictive Analytics & Machine Learning Platform
Personalization is the key to successful omnichannel activation. AFFINITI™ tracks healthcare professional digital preferences for more than 1.6 million providers across seven different channels and 50,000 practice locations, ensuring delivery of the right message, to the right provider, on the right channel, at the right time.
Our insights into creative message receptivity, category content alignment and digital channel preferences allow us to accurately predict where you’re likely to find and engage your target audience, providing the tools and messaging needed to grab their attention and optimize the next best action .
- Subscription based insights decoupled from media activation
- Suggestion engine for remote reps & call lists
- Track behavior against an existing audience or allow us to curate the right targets
- Learn audience preferences for channel, message, and content