CASE STUDY:
EVENT TRIGGERED DEPLOYMENT
Targeting HCPs on Mobile Devices at Specific POC Locations using MOSEE™.
Objective:
Increase script writing behavior by responding to event driven alerts with mobile banner brand messaging through our MOSEE™ platform technology.
Increase time spent on site by delivering multiple custom creatives tied to the specific event trigger received.
Target low and no-see HCPs when they are using personal mobile devices within the proximity radius of point of care facilities.
Months of Duration for Measurement, Pre & Post Lift Analysis
Unique Locations Targeted
Unique HCPs Targeted
Million Impressions
%
Overall, more than 2x Industry Average
%
Growth of Average Time on Site
Script Lift:
Increased scripts written by 2X during our program promotion, outpacing the competitor claims
Time sensitive deployments based on diagnosis triggers had a positive impact on script lift, TI health was responding within 24 hours of receiving event data
Unique Visitors:
Grew average time on site by 50%. Increased unique visitors driven to the customer’s website to 450 per month vs 30 per month prior to our program launch.
Final Results – Rx Lift Projections:
BRAND trend from program launch shows directional increase in claims among targeted customers.
Key Takeaway:
Overall diagnosis claims remain steady, all competitor claims remain flat while BRAND X increases over the program period.
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