Tapping into our hyper targeted ROOMrx™ platform, TI Health targeted likely menopause sufferers with branded mobile display media when targets were waiting to see providers at key OB/GYN and PCP waiting room locations. The ROOMrx initiative resulted in a 19% increase in script lift and a net increase of 153 new to brand starts over the course of just three months.
Insight by Devin Kanach, Marketing Director
• Case Study
