TI Health utilized both it’s DOME™ geo-targeting conference and LOOKBACK™ programs in
order to add conference surround sound, deploying targeted media messaging to digital and
live conference attendees.
Review the complete case study here.
Oncology
Messaging HCPs and patients with complimentary messaging at the point of care is driving ROI. See our proven results for a leading Oncology brand below.
Oncology professionals treating breast cancer have seen success switching treatment early in the patient journey based on diagnostic lab test results.
At TI Health, our digital program saw similar behavior change, driving an incremental ~60 new to brand starts when engaging HCPs with targeted messaging based on therapy specific screening results.
DOCTRAX MATCH™ was focused on target list banner display media, with TI Health serving cross-device, safety and efficacy messaging, in support of a new launch brand. The promotion garnered $1.6M in incremental lifetime patient value or 29:1 ROI within just four months of campaign measurement.
Leveraging the power of our MOSEE™ platform, TI Health engaged specific specialty providers at low and no see accounts on personal handheld devices with mobile display media. The brand saw 197 new to brand starts during a six month flight, generating lifetime patient value of $24M or 158:1 ROI.
