TI Health

Oncology

Insight by Devin Kanach, Marketing Director
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TI Health utilized both it’s DOME™ geo-targeting conference and LOOKBACK™ programs in order to add conference surround sound, deploying targeted media messaging to digital and live conference attendees.

Review the complete case study here.

Insight by Devin Kanach, Marketing Director
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Messaging HCPs and patients with complimentary messaging at the point of care is driving ROI. See our proven results for a leading Oncology brand below where we activate both audience groups using custom triggers.

Insight by TI Health
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Oncology professionals treating breast cancer have seen success switching treatment early in the patient journey based on diagnostic lab test results.

At TI Health, our digital program saw similar behavior change, driving an incremental ~60 new to brand starts when engaging HCPs with targeted messaging based on therapy specific screening results.

Insight by Devin Kanach, Marketing Director
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DOCTRAX MATCH™ was utilized, activating a client target list with banner display media, in support of a new launch brand. The promotion garnered $1.6M in incremental lifetime patient value or 29:1 ROI within just four months of campaign measurement.

Insight by Devin Kanach, Marketing Director
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Leveraging the power of our MOSEE™ platform, TI Health engaged specific specialty providers at low and no see accounts on personal handheld devices with mobile display media. The brand saw 197 new to brand starts during a six month flight, generating lifetime patient value of $24M or 158:1 ROI.

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