Tapping into our hyper targeted ROOMrx™ platform, TI Health targeted likely menopause sufferers with branded mobile display media when targets were waiting to see providers at key OB/GYN and PCP waiting room locations. The ROOMrx initiative resulted in a 19% increase in script lift and a net increase of 153 new to brand starts over the course of just three months.
DOCTRAX MATCH™ was focused on target list banner display media, with TI Health serving cross-device, safety and efficacy messaging, in support of a new launch brand. The promotion garnered $1.6M in incremental lifetime patient value or 29:1 ROI within just four months of campaign measurement.
Leveraging the power of our MOSEE™ platform, TI Health engaged specific specialty providers at low and no see accounts on personal handheld devices with mobile display media. The brand saw 197 new to brand starts during a six month flight, generating lifetime patient value of $24M or 158:1 ROI.