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This past year saw a number of innovations in the digital world, with companies adjusting for pandemic transitions from 2020 and building towards the new normal. In order to help build some structure around 2022, a year that will certainly continue to push us forward as an industry, we have created a list of seven New Year’s Resolutions that may be a little easier to work towards than most.

Read the full list on PM360.com

In late August, I slipped on my Oculus headset for the first time and promptly transported myself and my laptop into Facebook’s new Horizon workroom. I hadn’t actually met my new colleague in person, who had been hired shortly after the pandemic began and on-boarded entirely through a series of video calls. We decided to gather to test out how a brainstorming session might work with a virtual whiteboard and to step through a PowerPoint presentation in another realm, cloaked in the avatar versions of ourselves.

Hear more about this refreshing experience and the future of remote work on PM360.com

It is no secret that 2020 taught us about innovation and pushed us toward a more digital world. One of the main takeaways from this moment is that: we can do a whole lot more from our couch than we ever thought possible. Among those realizations, attending high-profile medical education conferences to learn about the latest research and treatment options in any given field.

Read about how digital innovation can lead to engaging audiences while attending hybrid audiences at PM360.com.

According to a study by Adobe performed earlier this year, only 37% of marketers define themselves as “very prepared” for the upcoming privacy changes. With 2023 quickly approaching, the time to prepare is now.

Get educated on the how to set your campaigns up for success through our article on PM360.com.

What agencies regard as gospel from analytics platforms like Google Analytics and Crossix and use to justify investment or kill incremental hopes and dreams can in reality leave millions of dollars in measurable lifetime patient value on the table. The emphasis on third-party measurement for pharma and healthcare media often lacks something I wish we’d see a return to in short order—common sense. Digital metrics can give us an important glimpse into whether a program is directionally on track, but it should be seen as a single data point taken in a larger context, part of a more complex story to be told.

Discover more about how we measure impact at PM360.com

COVID has undoubtedly changed how providers interact with field reps, relying more on digital and mobile messaging instead of the tried and true face to face. COVID has also changed adoption rates of telehealth dramatically, for even the most analog of providers. If patients don’t want to leave the house, or can’t if severely compromised, much of the provider universe has had no recourse but to adapt or risk getting left behind.

See how digital engagement is able to innovate and rise to the challenge on PM360.com