Symphony Health™ and TI Health™ have partnered, bringing advanced targeting and non-personal promotion solutions into Symphony Health’s Media Division. The partnership will allow for digital and mobile ad engagement tied to Symphony Health analytics and insights from customer alerts and promotional trigger programs.
By leveraging TI Health’s best-in-class platform ad technology, Symphony can now offer digital and connected TV engagement to TI Health’s healthcare professional audience of more than 1.5 million as well as 50,000 point of care locations. In turn, TI Health™ can respond to Symphony fueled data signals in real-time, updating targets with customized messaging as often as weekly in a safe and privacy compliant manner. Non-personal and consumer messaging can be directed to health care providers (HCPs) and likely sufferers matched by TI Health, carrying the right message, at the right location, on the right channel, at precisely the right time. “The addition of TI Health’s closed loop managed service creates greater scale and measurable impact for Symphony customers, for both consumer and professional media execution.” Says Karin Hayes, Senior Product Director.
Symphony’s healthcare data, advanced analytics, and machine learning along with TI Health’s engagement technology can be leveraged to build, deploy, and measure customized and time-sensitive omni-channel engagement programs, optimized with an eye towards script lift and new patient starts.