COVID has undoubtedly changed how providers interact with field reps, relying more on digital and mobile messaging instead of the tried and true face to face. COVID has also changed adoption rates of telehealth dramatically, for even the most analog of providers. If patients don’t want to leave the house, or can’t if severely compromised, much of the provider universe has had no recourse but to adapt or risk getting left behind.
See how digital engagement is able to innovate and rise to the challenge on PM360.com
