The Rush to Real-Time ROI: Pharma’s Quest for Conversions in a New COVID Reality

If you sell services to media buying and planning agencies and also contract with manufacturers directly, you may be picking up on what feels like a shiny new squirrel being tossed about. This squirrel, however, unlike many before it, has staying power. I’m talking about the quest for real-time conversion analytics to trigger a next-best action. Yes, I said real time. In pharma.

See our approach on PM360.com