Impact
From the Couch to the Conference Hall—Marketing to the New Hybrid Conference Model
It is no secret that 2020 taught us about innovation and pushed us toward a more digital world. One of the main takeaways from…
Driving ROI in the Midst of a Cookiepocalypse
According to a study by Adobe performed earlier this year, only 37% of marketers define themselves as “very prepared” for the upcoming privacy changes.…
TI Health and Symphony Health Partner to Create Palpable Impact
Symphony Health™ and TI Health™ have partnered, bringing advanced targeting and non-personal promotion solutions into Symphony Health’s Media Division. The partnership will allow for…
The Quest for Quantifiable ROI and The Distraction of Digital Measurement
What agencies regard as gospel from analytics platforms like Google Analytics and Crossix and use to justify investment or kill incremental hopes and dreams…
The Telehealth Takeover—and How it Benefits Marketers
COVID has undoubtedly changed how providers interact with field reps, relying more on digital and mobile messaging instead of the tried and true face…
The Rush to Real-Time ROI: Pharma’s Quest for Conversions in a New COVID Reality
If you sell services to media buying and planning agencies and also contract with manufacturers directly, you may be picking up on what feels…
