TARGETING INTELLIGENCE SOLUTIONS
CTTV™
DIRECT TO CONSUMER BROADCAST TV MEETS TELEHEALTH DATA FEEDS
What is CTTV™?
CTTV™ is full-screen television video advertising served to wifi or ethernet connected television devices – targeted to likely sufferer households.
Connected TV allows you to get your :30 or :60 commercial in front of millions of likely sufferers in the comfort of their home. Choose to focus on households where telehealth activity is high – filtered with additional HIPAA compliant propensity modeling to only likely sufferer devices.
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171 million connections across pay-TV, wireless and broadband.
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349 billion monthly CTV impressions available.
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50+ Premium Networks.
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100% viewable 100% of the time.
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Weekly adjustments by zip code based on real-time telehealth event activity.
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Propensity model filtering to reduce waste and message intended audience in the right condition areas.
3 Unique Ways You Can Increase
ROI and Impact with CTTV™
Impressions can be moved dynamically from point of care channels into CTV, in locations where telehealth activity is spiking.
Custom propensity model filtering to your condition targets likely sufferers at the household level.
Data is returned weekly by location, showing exposure and engagement by channel. Connected TV is both HIPAA and privacy safe without the use of Patient Identifiable Information.
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